Tamigold – Tet PR Strategy and Content Commercial for Premium Cooking Oil Brand
As part of a strategic partnership between Helius Media and Tamico Vietnam, Huỳnh Thịnh – Creative Director of Helius Media – had the opportunity to work directly with Sir Lê Vũ Thành, Chairman and CEO of Tamico, on the development of a comprehensive communication strategy for the launch of Tamigold, a premium peanut oil product designed for the Vietnamese market.
Tamico is a long-standing manufacturer of high-quality peanut oil for export, operating under international food safety and production standards, and serving as an OEM supplier for numerous well-known cooking oil brands across Europe. With a representative office in Denmark, the company has established a strong global reputation. Building on this success, Mr. Lê Vũ Thành’s vision is to bring world-class peanut oil to Vietnamese households — combining health benefits, quality assurance, and local resonance.
Campaign Overview
To support this vision, Helius Media developed a Tet campaign rooted in emotional storytelling — a strategic blend of PR direction, content commercial production, and brand positioning. At the heart of the campaign is a 6-minute viral video, a brand short film titled: “Where There Is Family, There Is No Distance.”
The film tells a moving family story centered around the emotional tensions that sometimes keep people apart during Lunar New Year, despite physical proximity. It aims to rekindle the importance of togetherness — a cultural value deeply held in Vietnam.
Production Scope
In addition to the film, Helius Media produced a cohesive set of commercial photography assets to support the content commercial rollout. The visuals are designed to convey warmth, authenticity, and the role of Tamigold in everyday family moments — making them suitable for multi-platform use, from social media campaigns to press releases and digital ads.
The campaign is a case study in strategic brand localization: aligning international product standards with local emotional cues. Through a mix of video commercial storytelling and PR strategy, Tamigold is positioned as more than just a cooking oil — it’s a symbol of family, care, and celebration.
The film tells a moving family story centered around the emotional tensions that sometimes keep people apart during Lunar New Year, despite physical proximity. It aims to rekindle the importance of togetherness — a cultural value deeply held in Vietnam.
This approach not only fosters emotional connections but also seamlessly integrates product advertising, showcasing Tamigold as the ideal choice for family meals. Through expertly crafted video production and engaging media content, we had created a viral campaign that highlights the qualities of Tamigold while resonating deeply with audiences, ultimately driving brand loyalty and recognition.
By combining emotional storytelling with high-quality media production, we had elevated the Tamigold brand presence and connect with consumers on a meaningful level.
Some of Commercial photos
Brand Short Film
