In today’s marketing world, video marketing plays a crucial role in promoting brands and creating strong and profound customer engagement. Helius Media presents some common types of video marketing in Vietnam recently, along with their purposes and the benefits they bring.
The most popular types of video marketing recently
1. TVC (Television Commercial)
TVC (Television Commercial) refers to videos created for commercial purposes, typically aired on television during peak viewership hours within popular TV programs. Television channels produce short advertisement slots ranging from 15 to 60 seconds, and videos shorter than 60 seconds are commonly referred to as TVCs. Nowadays, with the rise of social media platforms, people tend to consume video content more frequently through these platforms.
Social media channels have also evolved to feature short-form advertisement videos ranging from 6 to 45 seconds, which share the same format and content structure as TVCs. Marketers often refer to these as “ads videos” for advertising purposes. Therefore, TVCs and ads videos are essentially the same, being concise and impactful, used for advertising on television or online platforms to build brand awareness.
TVCs have the ability to captivate strong attention and make a profound impression on the target audience. They can swiftly convey information to customers while optimizing the cost of video access to users, generating a significantly large outreach compared to other forms of video marketing.
2. Viral video
Viral Video emerged during the rise of social media, enabling users and organizations to freely create engaging and interesting videos to share across platforms. Social media users tend to share and send entertaining videos to friends and family, leading brands to engage in a race to create captivating videos with unique storytelling, novelty, humor, or emotional appeal that stimulate users to share them, spreading the message and creating lasting brand and product recall.
A viral video has the potential to generate a large-scale spreading effect and build a positive image for the brand.
3. Corporate film
Corporate Film is understood as a short film adapted from the business profile, meticulously scripted and produced to succinctly and attractively demonstrate the full capabilities, culture, potential, and prominent strengths of a business.
Corporate films are the solution to vividly, intuitively, and effectively showcase the capabilities profile to partners and customers in the quickest and most impressive way possible.
4. Product story
Product is the soul, the pride of a business. Therefore, many businesses have chosen to use product stories to convey the journey, origins, development process, and benefits that the product brings. In other words, the product is the main character in the story, helping consumers and customers understand the product, the values it brings, the passion and dedication of those who create the product, fostering trust and stronger attachment to the product.
Product stories not only help consumers trust the product but also help distributors have more confidence in the product, making stronger decisions to collaborate with the distributing business. Therefore, product stories bring significant benefits to both B2C and B2B business models.
5. 2D/3D motion graphic
Video marketing is constrained by visible objects during filming and editing; however, many products bring benefits in impacting and positively driving closed-loop processes (mechanical, technological), micro changes (biological processes, chemical reactions), macro changes (environment, urban, rural areas), some services are challenging to film such as export activities, military, or sometimes for a close, cute image. In these cases, 2D, 3D motion graphics are the optimal video marketing solution for effectively expressing and simulating products, services.
6. Business story
Similar to the product story, the business story will focus on exploring the entrepreneur’s journey, perseverance, and efforts to build an image and inspire the community. Customers and partners will also understand more about the entrepreneur in the story, grasp the ideals, philosophies, aspirations, and soul of that entrepreneur, helping them connect more closely with their customers and partners, strengthening relationships through the story.
7. MV commercial
MV Commercial is a video edited and produced like a music video used for commercial and promotional purposes. It’s a recent trend in video marketing with content focused on the combination of beautiful visuals, emotionally compelling experiences set to catchy music inspiring viewers and encouraging them to explore the products and services being promoted within the MV. Due to its effectiveness, MV commercials are widely used in the hospitality, and tourism industries as a popular form of video marketing.
8. Introduction video: Product, Service, Project
An introduction video is used to provide a detailed, engaging, and concise introduction to a specific product, service, or project, allowing customers to quickly and deeply understand the product, service, or project.
In addition to the aforementioned forms of video marketing, there are many other types of videos used for marketing purposes. However, Helius Media highly values the effectiveness of the aforementioned forms of video marketing.
The diversity of marketing purposes has created a variety of video marketing genres, and businesses need to carefully research to determine the purpose of using video to choose the potential video type that brings the highest effectiveness. To find a suitable and quick video marketing solution, you can contact Helius Media for consultation and determination of the optimal video marketing solution.
