Tamigold Viral 2022

A premium peanut oil brand launching campaign for Tet 2022

We place our trust and passion into product

After listening to the sharing about the product from Mr. Le Vu Thanh, the chairman and founder of Tamico, a leading global standard peanut oil production company that supplies and exports products to the European market, Tamico has a plan to penetrate the domestic market with the desire to bring premium cooking oil products that are good for consumers’ health.

We understand that with products in the premium segment, the communication and promotion need to be delicate and of the highest value to truly assert the brand’s position for the product.

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Big ideas

Vietnamese people have a tradition of family reunions on every Lunar New Year, however, there are also many who choose not to gather with their families due to emotional distances.

Helius Media proposes a communication solution using storytelling with the meaningful message “where there is family, there is no distance” to bring humane stories, conveying family values to the community. This approach allows for the subtle integration of product advertisements.

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Outcome

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