We place our trust and passion into product
To meet the increasing demand for family and group entertainment, especially during holidays and celebrations, the leading portable karaoke speaker brand Nanomax Audio has dedicated itself to designing and manufacturing the S5000, a high-powered portable speaker system with a massive 50cm bass upgrade, delivering tremendous sound while remaining convenient, portable, and easy to use.
As a new, outstanding, and highly promising product line, the major electronics retailer Điện Máy Xanh has promptly reached an exclusive distribution agreement with Nanomax Audio to introduce the Nanomax S5000 onto the national market.
Having been chosen as the creative content partner and strategic PR consultant, Helius Media is very confident and passionate about the product. We have placed immense trust in the public’s reception of the Nanomax S5000.
Inspired by Insights
Drawing from Nanomax Audio’s long-standing insight into audio reverb technology, which smoothes vocal delivery, enabling singers to confidently express their natural tonal quality in a crisp and smooth manner unlike any other common sound system. Nanomax has now upgraded to a 50cm bass system for an immensely powerful sound, elevating every celebration to its fullest potential.
The remarkable aspect that greatly inspires Helius Media is that the S5000 can fulfill two usually mutually exclusive unique selling points (USPs): the reverb sound feature, typically challenging to operate at high power, and the high-power speaker system, which often compromises sound quality when singing.
However, executing both within the same brief one-month campaign to educate consumers, create an impression, establish product recall, and concurrently drive purchases poses a formidable challenge for the agency.
PR strategy & concept
As a new product, creating a quick, memorable, and impactful understanding of the product is the top priority for a communication campaign. Helius Media has proposed a strategy of breaking down the messaging and content into concise, energetic, and impactful segments to effectively convey consumer insights about the product. This approach aims to achieve the highest level of brand-consumer alignment.
Outcome
The achievement from the journey of effort
The official PR campaign publicly debuted on November 18, 2022, and promptly garnered the attention of a wide audience, including both young and middle-aged individuals nationwide.
The approach of breaking down the messaging for profound outreach left a strong impression and fostered curiosity and interest in the Nanomax S5000 product among the public.
Nanomax S5000 rapidly surged in sales across the country within 50 days of distribution through the Điện Máy Xanh nationwide retail network.
On January 8, 2023 (equivalent to the 17th of the 12th lunar month, 13 days before the Tet holiday of the Lunar New Year 2023), Nanomax S5000 officially sold out on nationwide.
The branding launch campaign for the Nanomax S5000 represents the passion of Nanomax Audio, Điện Máy Xanh’s Communications Department, and especially Helius Media. The effectiveness for the customer is the measure of success for Helius Media.
