1. About Client
Sunhome is a rooftop solar energy solutions brand developed from the technology and capabilities of Sungrow—one of China’s leading clean energy corporations with nearly 30 years of experience, and a strong presence across Asia, Europe, and the US.
With a vision to become a global brand, Sunhome has chosen Southeast Asia as its strategic market, starting with Thailand and Vietnam.
In Vietnam, Sunhome forms a strategic partnership with CCELL to build its brand ecosystem, expand green energy solutions to communities, and develop structured communication and marketing activities.
Sungrow → Sunhome → CCELL
→ A value chain that reflects technology, capacity, and a sustainable implementation ecosystem in the Vietnamese market.
2. About Project
The Sunhome rooftop solar system installation project was carried out at Hoang Anh Villa, a premium property located inside Saigon Mystery—adjacent to Diamond Island, one of the most luxurious residential areas in Ho Chi Minh City.
The villa’s owner, Mr. Hoang Anh – Vice Chairman of CCELL, decided to install the full Sunhome rooftop solar system at his own residence. The goals include:
Creating a real, tangible case study for customers to understand the product’s efficiency and implementation workflow.
Establishing a premium showcase property for Sunhome at a prestigious location—reinforcing brand trust and positioning.
Standardizing video marketing and brand visuals tailored for Vietnam and the broader Southeast Asian market.
👉 Learn more: The most popular types of video marketing recently
Within this strategy, Helius Media is proud to be the trusted partner in consulting, creative direction, and producing brand visuals and marketing videos—helping Sunhome shape a complete branding campaign in Vietnam and extend it across the region.
👉 Learn more: How to create an effective PR campaign plan
3. Creative Direction
Through in-depth collaboration with Sunhome and CCELL, Helius identified key creative insights:
Global branding alignment – consistent with Sunhome’s marketing materials produced in Thailand.
Localized insight optimization – matching Vietnamese lifestyle, viewing behavior, and cultural nuance.
Premium brand positioning – reflecting a high-tech green energy brand.
After extensive brainstorming and discussions with Sunhome and CCELL, the team aligned on a 70-second TVC concept that embodies youthfulness, dynamism, and modernity—representing Sunhome’s DNA of innovation.
4. Execution
The project ran smoothly thanks to the close coordination between CCELL and Sunhome. Notably, Sunhome’s Head of Operation from Shanghai oversaw the entire process—both on-site in Ho Chi Minh City and remotely.
Throughout execution, Sunhome and CCELL highly appreciated Helius Media’s proactive workflow—especially our readiness to support urgent communication needs whenever required.
a. The 30s Teaser: spontaneous idea – outstanding impact
Right after day 1 of filming, Sunhome and CCELL reviewed the footage and were extremely satisfied.
Mr. Hoang Anh requested a 30-second teaser to share with the villa community in Saigon Mystery.
Although the request was not planned and required same-day turnaround, Helius immediately processed the data and completed the teaser “Sunhome is coming soon at Hoang Anh Villa” right after the first filming session ended.
Result: Within just one hour of being shared, the teaser helped Sunhome receive multiple invitations from villa owners for on-site assessment and consultation. Helius Media also continued supporting with on-site documentation photos to enhance communication effectiveness.
This flexibility and sense of partnership were acknowledged as a major highlight by Sunhome and CCELL’s leadership.
b. The 70s TVC: approved from the very first draft
One of Helius’ proudest achievements in this project was that the very first TVC draft received high praise from Mr. Marvin – Head of Sunhome (Shanghai), who approved the outline immediately for final steps including color grading and infographic refinement.
This validated the alignment in brand message, visual direction, and overall creative spirit.
5. Results
a. 30s teaser delivered immediate, real-world conversions
Shared within the Saigon Mystery villa community
Within 1 hour: Sunhome received multiple consultation requests
Created strong market signals for the expansion campaign
b. 70s TVC – two versions for local & international strategy
English version: for global marketing channels
Vietnamese version: aligned with TVC narration
Both versions were widely deployed across Vietnam and Southeast Asia.
c. A highlight of key Sunhome events
The Sunhome TVC became a centerpiece at two major events on November 29, 2025:
Grand opening of the Sunhome showroom in Xom Chieu Ward, Ho Chi Minh City
Handover ceremony of the complete Sunhome system at Hoang Anh Villa, Saigon Mystery
These events welcomed notable guests and marked a significant milestone for Sunhome in Vietnam.
6. Conclusion
The Sunhome TVC project represents an inspiring collaboration journey between Helius Media, Sunhome, and CCELL.
Helius is proud to contribute not only impactful visual products but also tangible marketing outcomes that brought positive momentum for Sunhome.
For Helius Media, the success of our clients’ brands is always the most important benchmark.
We appreciate the trust and partnership from Sunhome and CCELL throughout this strategic video marketing project.
Helius Media is honored to accompany brands and businesses in creating communication campaigns that truly “Inspiring Values, Brand Elevation”.
