Nanomax S5000 – When an outstanding product explodes thanks to the right communication strategy
We place our trust and passion into product
To meet the growing demand for home and group entertainment, especially during festive occasions, leading portable speaker brand Nanomax Audio dedicated its efforts to launching the Nanomax S5000 – a premium portable speaker with standout upgrades: a massive 50cm bass system, powerful output yet compact, easy to carry, and user-friendly.
With the product’s strong potential, Điện Máy Xanh quickly became the exclusive nationwide distributor of Nanomax S5000.
As the strategic PR consultant and TVC production partner, Helius Media took charge from shaping the campaign message to producing the product commercial. We placed our full confidence in the superior quality of the Nanomax S5000 and committed to delivering the most effective and optimized communication solution for Nanomax Audio.
Inspired by Insights
Nanomax Audio has long been recognized for its reverb sound technology, which makes vocals smoother, more natural, and more refined than any conventional speaker system. With the Nanomax S5000, the brand upgraded the bass to 50cm, creating an exceptionally powerful sound that energizes any entertainment space and elevates user experience.
What excited Helius Media was how the S5000 simultaneously fulfilled two USPs that are often mutually exclusive:
Reverb effects are difficult to maintain stably at high power.
High-powered speaker systems often compromise audio quality.
Balancing both in one product was a true breakthrough. This challenge inspired Helius Media to craft the communication strategy for the campaign.
Creative Direction & PR Strategy
As the product was designed to serve entertainment needs with the goal of rapid recognition, strong appeal, and driving customers to experience it at Điện Máy Xanh, Helius Media proposed a PR campaign strategy built around a multi-version TVC production. We created short versions for each USP-focused message, ranging from 6s, 15s, to 30s.
This approach optimized ad reach budgets, enhanced retargeting efficiency, and maximized customer conversion rates.
Results from the Journey
The campaign officially launched at the end of November 2022. The short, memorable, and distinctive message generated strong buzz, curiosity, and product trial demand, quickly capturing the attention of both younger audiences and middle-aged consumers nationwide.
Within just two months, Nanomax S5000 was sold out across most Điện Máy Xanh stores nationwide – two weeks before the Lunar New Year holiday. This was an exceptional result, as few Tet PR campaigns achieve such impact in an intensely competitive holiday market.
Conclusion
The Nanomax S5000 launch campaign is clear proof of the power of synergy between a superior product and a creative communication strategy. As the TVC producer and PR strategy consultant, Helius Media is proud to have helped transform a Vietnamese product into a nationwide sales phenomenon within a short time.
This is one of the projects Helius Media truly values, where close collaboration with Nanomax Audio and Điện Máy Xanh led to an outstandingly successful campaign that delivered real value to both the brand and consumers.
Helius Media provides PR consulting, campaign planning, and Professional Commercial Video Production Services sush as product TVC production. For every project, we conduct in-depth research and analysis to build a balanced strategy between the product and the consumer, ensuring the most effective and optimized communication campaign.
