MABY App: Connecting the Vietnamese Nail Community in the United States
About client
MABY App (short for “Mái Ấm Bình Yên” – Peaceful Home) is a technology platform created to connect nail salons, nail technicians, and customers across the United States. Founded by Vietnamese-American entrepreneur Kyle Khoan, the app represents a “peaceful home” for the Vietnamese nail community, supporting economic growth while fostering stronger connections within the industry.
About the show
In 2022 – the year of its official launch – MABY App was featured in a special talk show in collaboration with Paris By Night. Hosted by MC Nguyễn Cao Kỳ Duyên, the show offered a direct conversation with founder Kyle Khoan, highlighting the journey and vision behind MABY.
This talk show was particularly meaningful as it coincided with the app’s launch in the United States, allowing the community to better understand the values of connection that MABY promotes. Through an open and engaging dialogue, MABY was presented not only as a practical tool but also as a bridge for building a stronger and more united Vietnamese nail community in the US.
Conclusion
At a stage where brand awareness has already been established, video talk shows and podcasts become highly effective marketing tools. Rather than simply promoting a product, these formats allow founders and brands to share their stories, passion, and aspirations—helping to build trust and emotional resonance with consumers.
Investing in professional talk show production or branded podcasts is an impactful choice for businesses seeking to help their communities gain deeper insights into both their products and the people behind them.
