HPT 30th Anniversary Corporate Film Project
About the Client
HPT is one of Vietnam’s leading information technology companies, established in 1995. With 30 years of growth and development, the company has consistently maintained its position in the top 10 IT enterprises in Vietnam. HPT continues to expand partnerships with international technology corporations and strives toward global standards. With a strong technical foundation and human-centric corporate values, HPT has played a pioneering role in the country’s digital transformation and modernization over the past three decades.
Project Overview
The year 2025 marks the 30th anniversary of HPT — a significant milestone carefully planned and executed by the Board of Directors and the entire company in terms of messaging and communication strategy. As part of this important campaign, HPT hosted a commemorative event at the 5-star Caravelle Hotel and the Ho Chi Minh City Opera House, with the participation of key domestic strategic partners and top international technology firms. The prestige and scale of the event reflected the company’s vision and commitment to this milestone.
Creative Direction
Helius Media was honored to be selected as the creative partner to produce the official corporate film celebrating HPT’s 30-year journey — a project that not only presents the brand but also tells its story and values with depth and vision.
Understanding that HPT is a technology enterprise deeply tied to the country’s modernization process over the past 30 years, Helius Media developed a creative direction that blends historical and heroic elements with a youthful, innovative, and tech-driven visual approach. The film utilizes a modern cinematic language with strong visual cues rooted in technology, while evoking the spirit of entrepreneurship, resilience, and forward-thinking leadership that has guided HPT since its founding.
Implementation
Helius Media followed its core creative process: listen – research – analyze – create, ensuring a profound and authentic understanding of the client.
Creative Director Huynh Thinh dedicated over a month to studying HPT’s internal documents and meeting with members of the Board of Directors. Notably, he conducted in-depth conversations with Chairman of the Board Mr. Ngo Vi Dong and CEO Mr. Dinh Ha Duy Linh. These conversations provided not only valuable historical data but also deep insight into the company’s founding spirit and its relentless journey of growth over the past 30 years.
Based on these insights, the script was crafted to recreate HPT’s development timeline through key milestones and narratives that reflect innovation, perseverance, and aspiration for global reach.
The official filming schedule was held on December 14, 2024, and the final film was completed on time to premiere at the anniversary ceremony on January 4, 2025.
Results & Reflections
The HPT 30th anniversary corporate film is not just a communication product, but a visual symphony that tells the brand’s journey — reinforcing HPT’s identity, inspiring its audiences, and strengthening bonds with partners, clients, and internal teams.
This project, like many others in Helius Media’s portfolio, stands as a meaningful milestone where the company had the privilege of collaborating closely with dedicated professionals from the client side. Helius Media sincerely thanks the HPT Board of Directors for their trust and heartfelt sharing, which enabled the project team to fulfill the role of an inspired storyteller. Special thanks also go to HPT’s communications team for their ongoing coordination and support throughout the project, from providing updated data to facilitating connections with leadership.
Outcome
behind the scene
